Digital Divide

New Survey Looks For Internet Adoption Solutions

by Geof Lambert for Digarians
Saturday, December 12, 2009. 11:30AM
177 Views 0 Comments

by Lesly Simmons African Americans and Hispanics agree that Internet access is critical to success, but still lag far behind in actual usage for a number of reasons, including privacy, cost, and education, according to a new survey.

Earlier this month Brilliant Corners Research and Strategies surveyed 900 people to get their views on internet usage, and the statistics aren’t surprising–those with lower incomes and less education tend to use the Internet less that those with college educations, or people who access the web at work. Older people are also less likely to spend time online. The results were released Thursday at an Internet Innovation Alliance symposium, “Universal Broadband: Access for All Americans.”

Cornell Belcher, President of Brilliant Corners, took those results and dug deeper to find out the reasons behind what’s keeping those outliers–the groups that are less likely to be online now–away from the internet, with an eye toward addressing their specific needs. If you’re reading this it’s hard to imagine that some people simply don’t even understand how to get to the web, but the survey found education is still a significant barrier.

Rest of article here: Click to Open Web Page

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