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Making a Difference

Nick's and Bernie's nets take sting out of malaria and save three lives for $5

Pat Killen. photgraphs by Brian Calvert The campaign to eradicate malaria's death grip on Cambodia began as simply as two veteran foreign correspondents sitting down to a shared spaghetti lunch at the Cafe des pres along Gaien-Nishi Dori in the Hiroo area of Minami Azabu.

Nick Kristof, Tokyo bureau chief of the New York Times, was in the middle of writing a series of stories on a new upsurge of malaria, particularly in Africa and Asia. He was impatiently waiting, as is his nature, for the Indian government to issue a visa.

Bernie Krisher, a former Tokyo bureau chief for Newsweek and Fortune magazines, and lunch partner, suggested Nick instead travel to Cambodia where malaria was the No. 1 killer in different regions. Krisher, who is founder and publisher of The Cambodia Daily newspaper, volunteered Kristof local contacts as a further inducement.

Nick's Cambodia series was featured on the front page of the New York Times and captured the attention of the NY Times readers. It vividly described the anguish of the parents of malaria sufferers and stressed some little reported details.

Malaria is a disease that is killing more people now than three decades ago, between one million and three million annually. Some forms of malaria, particularly in Southeast Asia, are becoming resistant to the drugs that save lives. Also some mosquitoes are emerging that are unaffected by insecticides. The result, Nick reported, is a "ferocious combination: super mosquitoes armed with drug-resistant super malaria."

Never suspecting, readers and friends of readers began sending unsolicited contributions to help the country's poor protect themselves against malarial mosquitoes. Not one to turn his back on a chance to do for others, Nick quickly enlisted Bernie's experience as an aggressive organizer.

The campaign was waged on the Internet and at the reception desks of major hotels in Tokyo. "Save three lives for $5," the campaign slogan Nick attributes to Bernie, quickly caught on. Simply, five bucks buys one chemically-treated mosquito net that can cover and protect three people against a deadly mosquito that bites only at night.

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