Geof Lambert, comes from a rich history of ancestors who were innovators and educators involved with the development of some of the world’s leading centers for higher education including Brown, Harvard, Columbia, Cornell and Yale universities. Throughout his professional career and personal life Lambert has made his mark by being passionate about making change for the Greater Good through the use of technology and innovation. As a social entrepreneur Lambert has been closely aligned with and has been an evangelist for some of the world’s most profound technologies, and he has worked closely with a number of local and international foundations to help improve quality of life for many around the globe. Starting in the late 1970’s as a Rotary Youth Exchange student, Lambert has been involved with Rotary International’s mission to harness the resources of over one million members in over 180 countries to bring about more goodwill, peace and understanding throughout the world.

1984 Upon graduating from Syracuse University Lambert began his professional career at a vineyard in northern New York, working alongside Mel Nass who was of one of the original pioneers of the PC at IBM in Armonk, New York. It was during that time Lambert had the opportunity to also meet with Don Tyson, who was just starting his journey of building Tyson Foods into one of the world’s largest food companies, now generating over $25 billion a year in sales. Also, while in Arkansas Lambert is introduced to Walmart for the first time and he begins to follow their growth path and operations closely.

1985 After moving to California, Lambert furthered his career in the food segment of the consumer products industry where his work involved sales and marketing for Hormel Foods in Los Angeles. In this capacity he had the opportunity be a part of national product launches for dozens of successful products and deal with $100M+ per year individual brands being sold to retailers throughout the nation. Recognized for his aggressive sales and business development skills, Lambert was transferred to work in Santa Barbara, California, where he began his lifelong commitment of giving back to the community by becoming a Big Brother, and serving as an active member of the Board of Directors of Big Brothers/Big Sisters of Santa Barbara.

1989 Lambert is rewarded by Hormel Foods and placed into responsibility for overseeing one of the largest sales territories in Northern California located in Sacramento. There for over a span of eight years he oversaw the distribution of product into retail and food service trade channels. Lambert joined the Rotary Club of Fair Oaks and became an active member of the community involved with many youth and education oriented projects and committees.

1996 Lambert moves to a senior level position in product development at Superior Farms, the nation’s largest specialty meat company headquartered in Davis, California. Here Lambert plays a direct role in the development of a number of pioneering and innovative product offerings, and is involved with the procurement and distribution of products on an international level. Superior Farms pioneered the case ready meat category adopted and leveraged by some of the world’s largest retailers, like Walmart, J. Sainsbury, Albertsons, Kroger, Safeway and many others. In addition to retail products Lambert was responsible for the company’s food service division marketing products to the nation’s finest restaurants, hotels, resorts and cruise lines. It was during this time with Lambert’s direct involvement that Superior Farms won the highly coveted American Tasting Institute’s Gold Medal, for best in class products, which Lambert had the privilege to accept at Carnegie Hall in New York City on multiple occasions.

1999 Lambert begins his career in the recruiting business and becomes a specialist helping organizations develop high performance teams. Lambert also becomes even further involved with local and international humanitarian projects through his continued work with Rotary International.

2003 Lambert joins forces with computer software veteran Gillian Parrillo to form the Maxson Group executive search firm for start up and technology companies. Lambert begins his interest in the humanitarian aspects of the Internet and Internet related technologies. Specifically his early interests revolve around IPv6, the protocol that is the core of the New Internet. He forms the Sacramento Association of IPv6 Adopters with the help of local technologists and venture capitalists to further the advancement of IPv6. Through those efforts he is introduced to Larry Roberts one of the original founders of the Internet and the inventor of email.

2004 The California IPv6 Task Force is formed and Lambert is named chairman. He is also named a member of the steering committee of the North American IPv6 Task Force. Lambert presents to the class of the Sacramento Entrepreneurship Academy, and he assumes the role of chair of the Rotary Foundation Ambassadorial Scholarship Committee which awards hundreds of thousands of dollars of scholarships. Lambert also assumes the role of chair of the Rotary Center for International Studies in Peace and Conflict Resolution at the University of California at Berkeley Committee for the Sacramento area Rotary International District 5180.

2005 IPv6 continues to be recognized as an important part of the future of the Internet and through the efforts of the North American IPv6 Task Force the United States Office of the President mandates that all United States agencies need to be prepared for the transition to IPv6. Organizations like HP, Google, Verizon, AT&T, Comcast all continue studying how make the transition to IPv6. HP Senior Fellow Jim Bound and Lambert form the MetroNet6 Network Working Group to advance the protocol in the interest of the Greater Good by providing a network that can withstand major metropolitan wide man-made and natural disasters. Lambert is named vice chair of the North American IPv6 Task Force. Lambert serves a term as the president of the Rotary Club of Fair Oaks. Lambert is introduced to Jesse Tayler one of the founding team of Friendster.com which pioneered the social networking industry. Tayler and Lambert jointly collaborate to produce a social networking site for humanitarians around the world. They also become among the first technologist to wirelessly produce user generated video content on a public social networking website. Lambert builds a team of organizations and individuals to sponsor a Rotaplast International mission to India, which results in approximately $1 million of medical goods and services to provide free surgeries to over 100 youths.

2006 Lambert is introduced to a pioneering communication technology protocol known as XMPP. He worked to help a Sacramento start up develop software based on XMPP. Lambert is later named a member of the international XMPP Foundation. XMPP becomes an integral technology for some of the world’s leading collaboration and social networking technologies and is adopted by Google, Cisco, Facebook, Twitter and many others. Lambert joins the San Juan Education Foundation Board of Directors and eventually becomes an active member of the San Juan High School Task Force which re-engineers the high school into a high tech academy. By the invitation of Congressman Dan Lungren, Lambert presents IPv6 technologies to various members of the U.S. Congressional Homeland Security Committee.

2007 The global IPV6 Forum honors Lambert with its highly coveted IPv6 Pioneer Award. Lambert meets with various members of the United Nations in New York to explore opportunities to bridge the global Digital Divide and increase global security by using IPv6 related technologies. The Senate of the State California, the Assembly of the State of California, the Board of Supervisors of the County of Sacramento all recognize and award Lambert for his achievements and efforts of working through Rotary International and the Rotary Club of Fair Oaks to improve the education and lives of children locally and around the globe. Vint Cerf, who is widely recognized as “one of the fathers of the Internet” who is the founder, and past chair of the Internet Society (ISOC) and the International Corporation of Assigned Names and Numbers (ICANN), nominates Lambert to serve on the global Board of Trustees of the Internet Society. Lambert and others form the nucleus of Digital Native Studios.

2008 Along with some of the world’s leading Internet technologist, Lambert forms and becomes chair of the Green Protocol WG. Lambert is asked to co-author a book with a leading thought leader from Cisco Systems, Inc. tentatively titled The Future of Global Communications. Lambert continues work on Digital Native Studios, and joins the Rotary Club of Sacramento becoming the chair of the Rotary Minute committee and he also joins the Rotary Foundation Ambassadorial Scholarship and Rotary Youth Exchange committees for the club.

2009 Google invites Lambert to speak at the 2009 Google IPv6 Implementors Conference which takes place at the Googleplex in Mountain View. Along with other IPv6 Forum Leaders and Green Protocol WG members Lambert provides insight into the practical applications of the New Internet based on IPv6. Lambert joins forces with other veteran members of the food and retailing businesses to form the Granite Bay Trading Co.