Personal Interest

Looking “beyond your image”

by Jack Selway
Sunday, May 13, 2007. 05:27PM
473 Views 1 Comment

FEBRUARY 2006

For the past 38 years, I have been working to improve the images of my clients. First with audio, then slides, then film, then eventually with video and brochures. Lately the media has included the creation of websites.

What I’ve been able to create, over these four decades, has always depended on the factual and qualitative substance of the clients, their projects, services and people.

After some time in the wilderness, I have found that I may be able to help to encourage internal improvements which then will be reflected in the “image” put forth in your marketing efforts.

In other words, real effort on the contents may, by itself, improve the “packaging” and image. I recently joined a Rotary Club, in Arizona, where the internal effort included “creating the energy” to attract the right people to their internet based Rotary Club. This intense effort at the “contents” seems to have worked to attract some remarkable people. I am honored to join them.

But, what I learned from this experience is that I am interested in looking “beyond your image” to see if there is the possibility of creating your own energy which will attract what you want in your businesses. This could be coincidence, but since I recently began to explore this work, two new prospective clients have contacted me, out of the blue.

There just might be something to all of this. Click to Open Web Page

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Friday, May 18, 2007. 02:12PM by Magnus Gunnlaugsson
Interesting concept John. So a genuine positive attitude goes far beyond an image you try to create.